Green Highlight Logic: How EVA Identifies the Winning Campaign

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What Is Green Highlight Logic?

Green highlight is the visual indicator EVA uses in Comparison View to show which of the two selected campaigns performs better for a specific metric.

The Logic

In the comparison table, EVA compares the two selected campaigns metric by metric
Better performing campaign in a specific metric is marked with green
The green highlight is applied per metric row
A campaign can be green for one metric and not green for another metric

Key Value Pillars

Fast identification of which campaign is better for a specific metric
Reduces time spent scanning raw numbers
Makes tradeoffs visible when campaigns win on different metrics
Improves decision confidence during strategy review

Pro-Insight

⚠️ Treat green highlight as a per-metric signal. Decide which metric matters most for your strategy before picking a winner.