ACC Setup Requirements

Before Automated Campaign Creation (ACC) can generate campaigns, certain configuration requirements must be completed. These requirements ensure that the system has the necessary information to create campaigns according to the advertiser’s automation strategy.

ACC relies on predefined settings that determine:

If these requirements are not configured, the system cannot determine how automated campaign creation should operate.

When ACC has not yet been configured, the Campaign Creation page will display a Setup Required message indicating that the initial configuration must be completed.

Initial ACC configuration

The first step in enabling Automated Campaign Creation is completing the ACC Settings configuration.

These settings define the global parameters that control how automation operates, including:

Once these settings are configured and saved, the Campaign Creation interface becomes fully accessible and automation rules can be created.

ACC scope across campaign formats

Automated Campaign Creation can operate across multiple Amazon advertising campaign formats.

These may include:

The ACC scope can be configured in two different ways depending on the advertiser’s strategy.

Combined rule scope

Advertisers can create a single rule or scope that applies collectively across multiple campaign formats.

For example, one ACC rule may be used to generate campaigns across:

This approach allows advertisers to manage campaign creation more centrally and apply a unified automation strategy across multiple campaign families.

Separate rule scope

Advertisers can also create separate rules or separate scopes for different campaign formats.

For example:

This approach provides more granular control and allows different automation strategies to be applied to different campaign types.

For instance, an advertiser may want to create campaigns aggressively for Sponsored Products while using a more limited or different strategy for Sponsored Brands or Sponsored Display.

Campaign types as automation templates

Campaign types determine the structures that the automation system can generate.

Each campaign type represents a specific targeting method or campaign objective.

Examples include:

Before automation can generate campaigns, at least one campaign type must be selected.

The selected campaign types act as templates that determine how the system constructs automatically generated campaigns.

Product eligibility requirements

ACC also requires a defined product scope before campaigns can be created.

The product scope determines which products in the catalog are eligible for automated campaign generation.

This scope ensures that the automation system only creates campaigns for products that the advertiser intends to advertise automatically.

Product scope can be defined by:

This allows advertisers to align automated campaign generation with their product strategy.

ACC activation

Once the required configuration steps have been completed:

the Automated Campaign Creation system becomes active.

From this point forward, EVA evaluates the campaign creation schedule and automatically generates campaigns when the defined conditions are met.